TIP: What’s Twitter.com & How Can Your Business Benefit?
What’s Twitter and should you be using it?
What’s everyone “twittering or tweeting” about anyway? Twitter.com is a popular online social networking and micro-blogger service. The purpose of “twittering” is to let people know- “what you are doing?” Twitter’s users can send and read other users’ updates (otherwise known as tweets) and know what their friends and colleagues are up to at any time! You can embed links into your posts too which can become a powerful marketing tool.
You may be thinking, why would I want people to know what I’m doing all the time? That’s a common reaction including my own initially.
Last month I was teaching a Marketing Strategy class at Wharton, and when I mentioned Twitter, one student remarked “just the thought of it gives me a headache.” After demonstrating a variety of successful business applications, he gave it another thought and started following me on Twitter.
Twitter/Facebook Effect — Drastically Changing Social Networking
An article in the New York Times Magazine talks about the effects on “Digital Intimacy” and how Twitter and Facebook are drastically changing social networking and it’s not just for the 20 – 30 year olds. If you’re not a believer, read the article on “Digital Intimacy.”
I remember when I first got started on the Internet, I told my peers it would create social isolation and that was back in the late 1990s. Today, the rise of social networking is sure having a reverse effect.
Though Twitter originally started as a way to stay connected with your friends and find and meet more friends, smart marketers are seeking other ways to use Twitter in a business environment. It’s not for everyone, but it certainly may be worth your effort to test it out and see if it’s relevant for your business and/or company.
How Can You Benefit from Twitter?
From a business standpoint, this may be a great way to share bite-size updates & news about your:
- Your latest blog post
- New online video
- Or anything you find interesting and want to share
Using Twitter also helps you continue the conversation with your prospects, clients, friends and colleagues. Think of it as another viral marketing tool.
Roxanne Darling, a very accomplished tech-savvy Internet TV producer of award-winning show “Beach Walks with Rox” and a Twitter expert, did an impromptu video with me showing people how to use Twitter at the New Media conference in Las Vegas. She created a short link to put in her tweet to my FREE Online PR 101 video which is on YouTube.com/robynlevin and her followers (over 2,000) got instant access to this video. This is an example of sharing information about someone or something you feel is of interest to your followers.
How do you get started?
Go to www.twitter.com and sign up for free. HINT: Choose a name that represents you or your brand for consistency. Twitter is faster than blogging as it only allows 140 characters per tweet. Using Twitter helps you continue the conversation with your prospects, clients, friends and colleagues. Think of it as another viral marketing tool.
How do you get followers?
Update your signature to include, “Follow me on twitter.com/robynlevin” (and include your twitter name). Post it on your website and include your twitter user name in any other marketing communication, like online newsletters, your blog and such.
How do you find people to follow?
Twitter makes it easy. You can invite people through email or do a search on http://search.twitter.com and type in any words or search terms that are important to you.Recently I attended the E-Tourism summit and Twitter was brought up in most sessions, just as often as “Search” and “YouTube.” Many attendees enthusiastically signed up, If you wanted to follow the thread of the event, you could type E-Tourism in the search box and see all the “Tweets” about the conference. I posted several tweets about the branded YouTube.com/etourismsummit channel so people could see the videos. This is another way to meet and network with like-minded people instantly. Keep this in mind for future conferences.
Here’s an interesting post on “How to Get Your Mom on Twitter.” Curious? Click the link to learn more.
Follow Me on Twitter. Go to www.twitter.com/robynlevin and click follow. Then, create your own profile in about 5-10 minutes and monitor the tweets for a few days until you feel comfortable. Then start your own “Tweets.”
Need a quick-start plan to improve your marketing results? Get the Cocktail Napkin Marketing Plan™ e-Book & Template to guide you through the 4-step system & create your path to profits today!
To your continued success,
R. Levin Marketing Group
(415) 690-9990 direct
Follow me at http://twitter.com/robynlevin