Top 10 Twitter Marketing Tips for Small Business Owners

By Robyn Levin

If you’re like most business owners, you’re super busy figuring out ways to be profitable, however, you feel compelled to join the social networking world. One question that comes up frequently is, “What should I tweet about and how often?” Think about what you want to share when you see the box, “What are you doing?” Be strategic so you’re using your time effectively. Twitter has been proven to help drive traffic to your blog, website and even trigger a phone inquiry like the one I got this week. It’s a good idea to observe 1st and notice what other tweets appeal to you. How often? Once or twice a day works for me. If you have a dedicated social media marketing staff, tweet more frequently. Keep these top 10 Twitter Marketing Tips & suggestions in mind and remember; give value and you’ll get quality followers. Things to “Tweet” about:

1. Hosting an upcoming event or Webinar
2. Writing a new blog post
3. Writing an article
4. Writing a press release
5. Networking & looking for groups or people in your niche
6. Sharing breaking news, industry trends, etc.
7. Re-tweet someone else’s tweet or link
8. Announcing a special offer
9. Sharing a new video
10. Sharing recent & interesting stats

* Big TIP here– include a link to your blog or website and track your results using http://budurl.com

Feel free to “Re-tweet” this post on your Twitter, Facebook and LinkedIn accounts.

Posted under Marketing Trends, Social Media

Social Media Marketing in 30 Minutes A Day

Read this article to learn how you can promote yourself using social media marketing in just 30 minutes a day.

“Thought article was dead on and just what the doctor ordered for me. I get too involved with trying to do everything at once.”

Social Media Marketing in 30 Minutes A Day
Are you overwhelmed with all the social networking sites (e.g., Facebook, Twitter, LinkedIn, and YouTube) and trying to figure out how to incorporate these tools into your marketing mix? You’re not alone. Many clients often ask me how much time should they devote to social media marketing for business purposes and what’s the ROI. These are very good questions. My suggestion is to devote 30 minutes per day to social networking for brand building, getting referrals and to test the waters. You can’t possibly know if something is effective or useless until you try it for your own business. Best marketing practices include using a combination of social networking sites and other tools like online video, PR, blogs and Webinar marketing, and you’ll improve your results. The key is to think strategically and make it meaningful.

Most professionals want to increase sales and online visibility and those of you in this category should consider using Twitter, LinkedIn and YouTube as your main social networking choices. Facebook has some good applications too, like Facebook Connect, however, I’ve found this to benefit big brands in particular. For example, Ben & Jerry’s promotes new flavors and solicits votes for brand building and to drive traffic to their stores through their “fan” page on Facebook. If you can think of a promotion and tie it into a major cause, this could be effective for you. Remember how CNN promoted the presidential election campaign using Facebook and Twitter to disseminate information to their audiences? CNN’s screen still says, “Follow us on Twitter” and, by following, I’m able to keep track of breaking news….

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Posted under Marketing Trends, Social Media, The Cocktail Napkin Marketing Plan™