R. Levin Marketing Group Designing Digital Campaigns to Grow Your Business

If  you’re new to LinkedIn Groups and want to leverage this powerful feature, check out the Linkedin Groups video below. There’s some very useful tips on finding groups and interesting discussions in your niche. I’ve started a few LinkedIn groups for clients in the financial services industry & found them to be excellent educational marketing tools. You can now make your group “Open” so anyone can join or limit it to members-only by approval, which is my preference for now.

You can also use groups to find leads and jobs. Click “Like” below if you found this post helpful.

LinkedIn Groups Video Tutorial.

Posted under Marketing Trends, small business marketing, Social Media

Top 10 Twitter Marketing Tips for Small Business Owners

By Robyn Levin

If you’re like most business owners, you’re super busy figuring out ways to be profitable, however, you feel compelled to join the social networking world. One question that comes up frequently is, “What should I tweet about and how often?” Think about what you want to share when you see the box, “What are you doing?” Be strategic so you’re using your time effectively. Twitter has been proven to help drive traffic to your blog, website and even trigger a phone inquiry like the one I got this week. It’s a good idea to observe 1st and notice what other tweets appeal to you. How often? Once or twice a day works for me. If you have a dedicated social media marketing staff, tweet more frequently. Keep these top 10 Twitter Marketing Tips & suggestions in mind and remember; give value and you’ll get quality followers. Things to “Tweet” about:

1. Hosting an upcoming event or Webinar
2. Writing a new blog post
3. Writing an article
4. Writing a press release
5. Networking & looking for groups or people in your niche
6. Sharing breaking news, industry trends, etc.
7. Re-tweet someone else’s tweet or link
8. Announcing a special offer
9. Sharing a new video
10. Sharing recent & interesting stats

* Big TIP here– include a link to your blog or website and track your results using http://budurl.com

Feel free to “Re-tweet” this post on your Twitter, Facebook and LinkedIn accounts.

Posted under Marketing Trends, Social Media

Cocktail Napkin Marketing Plan™  was featured this week in Inc.’s online Toolkit for Entrepreneurs. Here’s an excerpt from the author, Howard Greenstein after his interview with Robyn Levin last week.

“A movie magnate was once quoted as saying “If you can’t fit your idea on the back of a business card, you don’t have a clear idea.” Brevity is popular these days – try Twitter. And then there’s the somewhat timeless metaphor – entrepreneur writes out her ideas during a meeting on the back of a cocktail napkin – and success soon follows. There’s entrepreneurial wisdom in brevity.

As a marketing and PR veteran for over 20 years, Robyn Levin found the Entrepreneurs and startup marketing teams she was coaching were missing a simple way and brief way to create a focused marketing strategy.” You can read the rest of the article on Inc’s Blog.

Posted under Marketing Trends, Social Media, The Cocktail Napkin Marketing Plan™