R. Levin Marketing Group Designing Digital Campaigns to Grow Your Business

Top 10 Twitter Marketing Tips for Small Business Owners

By Robyn Levin

If you’re like most business owners, you’re super busy figuring out ways to be profitable, however, you feel compelled to join the social networking world. One question that comes up frequently is, “What should I tweet about and how often?” Think about what you want to share when you see the box, “What are you doing?” Be strategic so you’re using your time effectively. Twitter has been proven to help drive traffic to your blog, website and even trigger a phone inquiry like the one I got this week. It’s a good idea to observe 1st and notice what other tweets appeal to you. How often? Once or twice a day works for me. If you have a dedicated social media marketing staff, tweet more frequently. Keep these top 10 Twitter Marketing Tips & suggestions in mind and remember; give value and you’ll get quality followers. Things to “Tweet” about:

1. Hosting an upcoming event or Webinar
2. Writing a new blog post
3. Writing an article
4. Writing a press release
5. Networking & looking for groups or people in your niche
6. Sharing breaking news, industry trends, etc.
7. Re-tweet someone else’s tweet or link
8. Announcing a special offer
9. Sharing a new video
10. Sharing recent & interesting stats

* Big TIP here– include a link to your blog or website and track your results using http://budurl.com

Feel free to “Re-tweet” this post on your Twitter, Facebook and LinkedIn accounts.

Posted under Marketing Trends, Social Media

Alltop.com is like a “digital magazine rack” of the Internet, All the Top Stories all the time”, as described on their website.
“We help you explore your passions by collecting stories about “all the topics” on the web.” Now, you can find my blog,
Trends in Internet Marketing here too.  “Alltop RKL”

So, who owns this clever website, Alltop?
Live from their website– Nononina is the company that owns Alltop. It is “two guys and a gal” in a garage—or more accurately,
one guy in home office (Will Mayall), one gal on a kitchen table (Kathryn Henkens), and one Guy in United 2B (Guy Kawasaki) or I say, “Guy Genius”
They’ve been working together since the previous century and are still friends. You can follow Guy Kawasaki on Twitter,
at www.twitter.com/guykawasaki and really watch him in action.  He’s amazing!

Posted under Marketing Trends, Social Media

At a recent National Speakers Association (NSA) meeting, I heard that eBooks were becoming popular again and this is just the beginning.

In 2004, I helped my client, PENSCO Trust create an eBook and we are still using this today as an excellent lead-generation tool. We offer the eBook on the company website and on the CEO’s blog as a free download.  It’s also promoted at live events. If you ever want to learn how to invest your IRA or pension funds into real estate, private equity, secured notes or more, check out this eBook. Why not do the same for your business and write an eBook on your expertise?
If you’re a small business owner or entrepreneur seeking quick marketing help to get you focused and you want to learn cost-effective ways to grow your business, this product is for you–  The Cocktail Napkin Plan® is an interactive ,pdf document and short eBook that actually generates a strategic marketing plan in less time than a short plane ride. No software needed! Imagine watching your plan unfold, based upon 4 thought-provoking exercises, tips and proven techniques. Now’s the time to look at your business and discover how to grow it strategically without wasting your marketing money. I created this product and eBook from the many requests I received over the years from overworked and overwhelmed business owners. As an entrepreneur, I could relate. They just wanted a simple marketing plan to get them organized and focused. Your custom plan will actually fit on the size of a cocktail napkin, which is why it’s called the Cocktail Napkin Plan to market your business. Read what clients are saying about this unconventional marketing plan.

Posted under The Cocktail Napkin Marketing Plan™

Ever wonder how your business can benefit by social media? Well, I just attended the eMarketing conference in San Francisco and the central theme was the value and importance of including social media in your marketing plan. We’ve all heard about YouTube.com,  My Space and Facebook, but how can you as a professional or business owner benefit by social media? Check out LinkedIn. Think of it as networking online. This is a great way to generate referrals and get your name out to a connected group of people.  Imagine, every 2 seconds, someone signs up on Linked In and they have 21 million members. You can even form your own group. So check it out.

Posted under Marketing Trends