From Fremium to Premium–a new Internet Marketing Trend?
More and more businesses are discovering many ways to reach and connect with their prospects and clients using Twitter and now, Twitter confirms paid pro accounts will be next for ” commercial power users or companies.” Click to read the article from Business Insider here,
Posted under Marketing Trends, Social Media, The Cocktail Napkin Marketing Plan™
This post was written by Robyn on March 25, 2009
I came across this blog post, 14 Tools of Highly Effective Twitter Users and it’s loaded with great tips. Browse through it and try some out. Here’s just a few to sample:
Thanks to Kenny Hyder for compiling this terrific list of Twitter Tools.You can view the full list at his blog. While exploring this list, I got sidetracked (don’t we all) and landed on another great site that makes custom badges and all sorts of products, zazzle.com.
And, I found this one for video today, it’s Twitter with VIdeo, http://beta.twiddeo.com/
Follow me on Twitter: twitter.com/robynlevin
Posted under Marketing Trends, Social Media
This post was written by Robyn on February 24, 2009
According to eMarketer, “56.7 million baby boomers make up the largest group of users in the US Internet population.” You can view Baby Boomer Social Media Statistics here: http://www.emarketer.com/Report.aspx?code=emarketer_2000546
Think about your own behavior when you’re conducting research or browsing the Internet. Are you going to YouTube or LinkedIn more frequently?
Here’s some other interesting social media demographic data, thanks to twitter.com/neenz that called my attention to this on his tweet (post on Twitter.)
“A new report from the Pew Internet & American Life Project finds more people are embracing social networking, but those Web sites remain most popular among the young.
Roughly three-quarters of U.S. adults go online, and 35 percent of those use social networking sites such as MySpace, Facebook or LinkedIn, according to the report” Read the Social Networking article here:
Nowadays, it’s pretty easy and FREE to test various methods of communication and that’s what social networking is all about. Follow me on Twitter to get some tips and ideas to improve your marketing using social networking. http://twitter.com/robynlevin
Posted under Marketing Trends, Social Media
This post was written by Robyn on January 15, 2009
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Posted under Marketing Trends, Social Media, The Cocktail Napkin Marketing Plan™
This post was written by Robyn on December 4, 2008
YouTube.com is the 4th most visited site in the U.S. according to Alexa, a leading traffic ranking website. Online video is exploding and proven to be one of the best experiences on the Internet. Does your company have a presence on YouTube? This is another creative way to instantly improve your online visibility & search rankings and it’s FREE and effective. Did I say improve your search rankings? Yes– there are excellent built-in search tools that you can use to improve your website rankings. Discover how by subscribing to my channel–www.youtube.com/robynlevin and you’ll get my latest marketing & PR video clips for free.
Smart companies are jumping on board and so should you. Why not create your own branded channel on YouTube? Here’s a few ideas & steps to consider:
Recently, I created a branded channel for the 9th annual E-Tourism Summit to share their attendee stories. The volunteers were pretty pleased to be on video and guess what they did? They shared their videos with their friends, family and colleagues. People love to share photos and videos which helps spread the word about you and your company. This is another example of “Viral Marketing” at work for you.
My corporate clients are increasing their online visibility with branded video channels and the feedback has been well received. They are building their fan base with new subscribers daily, as part of our integrated marketing campaign. One client sold out his 1st seminar using just email and video and our 3-minute promotional video got over 200 views the 1st week. These are some ideas & strategies to get you started, and the key is to do it now. Feel free to share this story.
Posted under Marketing Trends, Social Media
This post was written by Robyn on October 3, 2008
Twitter is getting quite the buzz these days and you may be wondering what’s everyone “Tweeting” about? Today, I logged on and got this error message– “Over capacity, try later. If you’re just getting started, be prepared.
Twitter Mania - Over Capacity
And, if you think it’s for the under 30 crowd, guess again. CEOs and marketing executives are exploring new ways to get closer to their audience and many are getting on Twitter. I recommend Twitter to my Baby Boomer clients that have a strong following and their fans want to know where they’re speaking next. You can also tout your newest product, blog post, video or any other information you want to share quickly. For example, Twitter asks, “What are You Doing” when you login, so last Friday I shared a video of a Tequila promotion at Guaymas. I also shared my Free 10-minute video on Online PR in an earlier “Tweet”. You can check it out and click Twitter to get your own account.
Some people “tweet” about everything throughout the day, while others provide links to interesting information they discovered on the web. If you have dedicated followers in your business, this may be a great way to keep them updated instantly. It’s addictive and considered the social media drug of choice. You wonder if anyone sleeps anymore. You may even want to “Get Your Mom on Twitter.”
Posted under Social Media
This post was written by Robyn on August 26, 2008
Alltop.com is like a “digital magazine rack” of the Internet, All the Top Stories all the time”, as described on their website.
“We help you explore your passions by collecting stories about “all the topics” on the web.” Now, you can find my blog,
Trends in Internet Marketing here too. “Alltop RKL”
So, who owns this clever website, Alltop?
Live from their website– Nononina is the company that owns Alltop. It is “two guys and a gal” in a garage—or more accurately,
one guy in home office (Will Mayall), one gal on a kitchen table (Kathryn Henkens), and one Guy in United 2B (Guy Kawasaki) or I say, “Guy Genius”
They’ve been working together since the previous century and are still friends. You can follow Guy Kawasaki on Twitter,
at www.twitter.com/guykawasaki and really watch him in action. He’s amazing!
Posted under Marketing Trends, Social Media
This post was written by Robyn on August 26, 2008
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