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Cocktail Napkin Marketing Plan™ was featured this week in Inc.’s online Toolkit for Entrepreneurs. Here’s an excerpt from the author, Howard Greenstein after his interview with Robyn Levin last week.
“A movie magnate was once quoted as saying “If you can’t fit your idea on the back of a business card, you don’t have a clear idea.” Brevity is popular these days – try Twitter. And then there’s the somewhat timeless metaphor – entrepreneur writes out her ideas during a meeting on the back of a cocktail napkin – and success soon follows. There’s entrepreneurial wisdom in brevity.
As a marketing and PR veteran for over 20 years, Robyn Levin found the Entrepreneurs and startup marketing teams she was coaching were missing a simple way and brief way to create a focused marketing strategy.” You can read the rest of the article on Inc’s Blog.
Posted under Marketing Trends, Social Media, The Cocktail Napkin Marketing Plan™
This post was written by Robyn on September 13, 2009
