Social Media Marketing in 30 Minutes A Day

Read this article to learn how you can promote yourself using social media marketing in just 30 minutes a day.

“Thought article was dead on and just what the doctor ordered for me. I get too involved with trying to do everything at once.”

Social Media Marketing in 30 Minutes A Day
Are you overwhelmed with all the social networking sites (e.g., Facebook, Twitter, LinkedIn, and YouTube) and trying to figure out how to incorporate these tools into your marketing mix? You’re not alone. Many clients often ask me how much time should they devote to social media marketing for business purposes and what’s the ROI. These are very good questions. My suggestion is to devote 30 minutes per day to social networking for brand building, getting referrals and to test the waters. You can’t possibly know if something is effective or useless until you try it for your own business. Best marketing practices include using a combination of social networking sites and other tools like online video, PR, blogs and Webinar marketing, and you’ll improve your results. The key is to think strategically and make it meaningful.

Most professionals want to increase sales and online visibility and those of you in this category should consider using Twitter, LinkedIn and YouTube as your main social networking choices. Facebook has some good applications too, like Facebook Connect, however, I’ve found this to benefit big brands in particular. For example, Ben & Jerry’s promotes new flavors and solicits votes for brand building and to drive traffic to their stores through their “fan” page on Facebook. If you can think of a promotion and tie it into a major cause, this could be effective for you. Remember how CNN promoted the presidential election campaign using Facebook and Twitter to disseminate information to their audiences? CNN’s screen still says, “Follow us on Twitter” and, by following, I’m able to keep track of breaking news….

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Posted under Marketing Trends, Social Media, The Cocktail Napkin Marketing Plan™