According to eMarketer, “56.7 million baby boomers make up the largest group of users in the US Internet population.” You can view Baby Boomer Social Media Statistics here: http://www.emarketer.com/Report.aspx?code=emarketer_2000546
Think about your own behavior when you’re conducting research or browsing the Internet. Are you going to YouTube or LinkedIn more frequently?
Here’s some other interesting social media demographic data, thanks to twitter.com/neenz that called my attention to this on his tweet (post on Twitter.)
“A new report from the Pew Internet & American Life Project finds more people are embracing social networking, but those Web sites remain most popular among the young.
Roughly three-quarters of U.S. adults go online, and 35 percent of those use social networking sites such as MySpace, Facebook or LinkedIn, according to the report” Read the Social Networking article here:
Nowadays, it’s pretty easy and FREE to test various methods of communication and that’s what social networking is all about. Follow me on Twitter to get some tips and ideas to improve your marketing using social networking. http://twitter.com/robynlevin
This post was written by Robyn on January 15, 2009