R. Levin Marketing Group Designing Digital Campaigns to Grow Your Business

Twitter is getting quite the buzz these days and you may be wondering what’s everyone “Tweeting” about? Today, I logged on and got this error message– “Over capacity, try later. If you’re just getting started, be prepared.

Twitter Mania - Over Capacity

And, if you think it’s for the under 30 crowd, guess again. CEOs and marketing executives are exploring new ways to get closer to their audience and many are getting on Twitter. I recommend Twitter to my Baby Boomer clients that have a strong following and their fans want to know where they’re speaking next. You can also tout your newest product, blog post, video or any other information you want to share quickly.  For example, Twitter asks, “What are You Doing” when you login, so last Friday I shared a video of a Tequila promotion at Guaymas. I also shared my Free 10-minute video on Online PR in an earlier “Tweet”. You can check it out and click Twitter to get your own account.

Some people “tweet” about everything throughout the day, while others provide links to interesting information they discovered on the web. If you have dedicated followers in your business, this may be a great way to keep them updated instantly. It’s addictive and considered the social media drug of choice. You wonder if anyone sleeps anymore. You may even want to “Get Your Mom on Twitter.”

Posted under Social Media

Alltop.com is like a “digital magazine rack” of the Internet, All the Top Stories all the time”, as described on their website.
“We help you explore your passions by collecting stories about “all the topics” on the web.” Now, you can find my blog,
Trends in Internet Marketing here too.  “Alltop RKL”

So, who owns this clever website, Alltop?
Live from their website– Nononina is the company that owns Alltop. It is “two guys and a gal” in a garage—or more accurately,
one guy in home office (Will Mayall), one gal on a kitchen table (Kathryn Henkens), and one Guy in United 2B (Guy Kawasaki) or I say, “Guy Genius”
They’ve been working together since the previous century and are still friends. You can follow Guy Kawasaki on Twitter,
at www.twitter.com/guykawasaki and really watch him in action.  He’s amazing!

Posted under Marketing Trends, Social Media

What are the Latest Trends in Internet Marketing for Small Business Owners?

Small businesses expect to invest in Web design, SEO and e-mail this year according to an article posted on www.btobonline.com.
The article reported that Register.com conducted the online survey over a three-week period from April 28 to May 16, polling 800 small businesses. “When asked which areas of technology they are mostly likely to invest in, the top three answers were: Web site design (53%),  SEO (43%) and e-mail marketing (41%),” according to Carol Krol.  If you want tips on email marketing, download my article on the top right column by filling in the yellow box.

Posted under Marketing Trends

At a recent National Speakers Association (NSA) meeting, I heard that eBooks were becoming popular again and this is just the beginning.

In 2004, I helped my client, PENSCO Trust create an eBook and we are still using this today as an excellent lead-generation tool. We offer the eBook on the company website and on the CEO’s blog as a free download.  It’s also promoted at live events. If you ever want to learn how to invest your IRA or pension funds into real estate, private equity, secured notes or more, check out this eBook. Why not do the same for your business and write an eBook on your expertise?
If you’re a small business owner or entrepreneur seeking quick marketing help to get you focused and you want to learn cost-effective ways to grow your business, this product is for you–  The Cocktail Napkin Plan® is an interactive ,pdf document and short eBook that actually generates a strategic marketing plan in less time than a short plane ride. No software needed! Imagine watching your plan unfold, based upon 4 thought-provoking exercises, tips and proven techniques. Now’s the time to look at your business and discover how to grow it strategically without wasting your marketing money. I created this product and eBook from the many requests I received over the years from overworked and overwhelmed business owners. As an entrepreneur, I could relate. They just wanted a simple marketing plan to get them organized and focused. Your custom plan will actually fit on the size of a cocktail napkin, which is why it’s called the Cocktail Napkin Plan to market your business. Read what clients are saying about this unconventional marketing plan.

Posted under The Cocktail Napkin Marketing Plan™

Ever wonder how your business can benefit by social media? Well, I just attended the eMarketing conference in San Francisco and the central theme was the value and importance of including social media in your marketing plan. We’ve all heard about YouTube.com,  My Space and Facebook, but how can you as a professional or business owner benefit by social media? Check out LinkedIn. Think of it as networking online. This is a great way to generate referrals and get your name out to a connected group of people.  Imagine, every 2 seconds, someone signs up on Linked In and they have 21 million members. You can even form your own group. So check it out.

Posted under Marketing Trends